Aligning Sales & Marketing in Q4: Strategies for Maximum Impact
By: Erin Torres Published on: 16/10/2025For many small businesses and manufacturers, the last three months of the year are the biggest revenue push. This is where strategy and execution connect for a win or the alternative, a crash and burn. When sales and marketing move in sync, you build undeniable momentum. When they don’t, opportunities slip away and all of your effort is wasted. That’s why this is the perfect time to double down on alignment. Tighten your message, sharpen your tools and drive the results you need to carry you
The Public Sector Advantage: Tapping into Billions in Furniture Sales
By: Michelle Warren Published on: 04/09/2025One-third of the furniture market is hiding in plain sight — and most manufacturers aren’t even looking at it. Public Sector is a term that encompasses Federal, State, Local, Education (SLED), and Cooperative purchasing- anyone spending public funds. As a self-proclaimed Public Sector Subject Matter Enthusiast, I believe there are a lot of aspects of this market that make it important for a manufacturer, especially a small business, to have a strategy for Public Sector.
